As I work with Portfolio Executives, there are two things that become increasingly important. One is to help them to have a distinctive point of view about the world in which they inhabit and the second thing is for them to develop a stronger sense of personal purpose about what they’re trying to do through their work. One of the very powerful ways to start to articulate this and bring it into focus, is to develop a document that I call a manifesto.

The way that you engage your first client is going to set the template for success in the future.

Most of the people I work with have not had experience of being in a sales facing role, but as a Portfolio Executive they need to enable other people to buy.

More and more employers are recognising the benefits of flexible working.  In fact, some employers are actively moving towards a four-day work week.  Whatever the implications of a four-day work week or flexible working, it can be extremely valuable to negotiate to reduce the number of days a week you work for your current employer.

If you’re currently employed as a senior professional in a larger business, the very strong likelihood is that most of your network will be within that business.  It may be that you’ve also got some contacts with people in the industry.

Many years ago, I trained as a coach and as an executive coach you are taught to ask powerful questions and to engage in conversations which leave people at choice. I firmly believe that the most effective conversations with potential clients are conversations where you enable them to buy, particularly if you are offering them a professional service.

As you start to engage with potential clients beyond your immediate network, you need to find a way of pitching your value to people who don’t already know you.  You may be recommended, introduced or just connected on LinkedIn.  How do you start that first conversation with someone who you don’t really know?

What do AirBnB, Uber and Groupon have in common? They were all founded during the 2008 banking crisis.

In fact, it was Andrew Wolstenholme who coined the phrase “Never Waste a Good Crisis” in his visionary report on the future of the construction industry as a sustainable, low-carbon industry at its lowest point in 2009.

When I am working with people who are building up their Portfolio Executive workstyle, very often they start working for smaller businesses than works best for them.  They are also offering lower rates than they eventually can demand from the market.  I encourage them to just get started.

Probably the context in which you have the strongest relationships and the strongest potential to develop your 2nd Half Career is actually with your current employer.  At first sight, you may question how favourably your employer will look at your proposal to become independent.

You have decided that you want to have a radical change of direction.  You want to move on from your current employer.  You want to step out into a new workstyle.  You want to build a new career for the second half of your working life.

When you are building a portfolio executive workstyle, your client will want to be clear about the value and quality you bring. Demonstrating that clarity will be beneficial for you too and will help you keep the relationship going for as long you want.

Are you setting up as a Portfolio Executive or planning to? The chances are you’ll have a long list of things you want to get in place, the reality is you won’t need half of them, at least not yet.

Many of the people I talk to about their 2nd Half Careers are keen to make the second half count.  They want to look back and see not only success but also significance for their lives, particularly their working lives.

If you’ve read our previous blogs, you’ll know about the benefits of this workstyle and career path and how you can build a portfolio of rewarding part-time executive positions. But to make this new world a reality, you have to be able to demonstrate the value you’ll bring to the clients who are going to be paying you.

Do you ever dream of a different life? Perhaps the 9am-5pm corporate world has run its course in your life? Or was it really 8am to 10pm, and you want more flexibility and variety in your work?