The Portfolio Executives

Insights

The ‘C’ of VUCA is complexity.  Complexity arises from multiple moving parts.  The traditional approach separates each part and develops an understanding of its behaviour before addressing the whole system.  But other things start to emerge in a world of complexity.   There are two elements to this: What does it mean for you?  What does it mean in the context of the organisation you’re seeking to operate in?   
It would be great if there were a ready-made community that you could join. However, this opportunity is not always available.  So, how do you start a community?   
As a Portfolio Executive, I recommend that you become very sophisticated about narrowing down the initial niche in which you work.  Consider what is your best niche based on the company life stage, headcount, geography, and sector.  As you build your expertise in a niche, you can get recognition from your niche as the go-to person around a particular narrow segment.   
It might seem futile to believe you can prevent crises.  However, there are a whole series of well-understood techniques that can prevent crises.  Ironically, one of the most powerful techniques to avoid crises is having a crisis management plan and a clear set of procedures used if something becomes acknowledged as a crisis. 
Pillar Five is to consider introducing paid or extended unpaid carers’ leave and a full right to flexible working from day one.    This feels like a double-edged sword to me.  We know that the 50 to 64-year-old age group already provides more caring than any other age group.  We recognise increased pressure for carers to require leave both as parents and for parents.
In a VUCA world, we are faced with extraordinary uncertainty.  If you are going to be the trusted advisor to the CEO and build the most powerful capability you can for the clients you serve, then uncertainty has to be part of your recognition of the world in which you operate.    There are two elements to this: What does it mean for you?  What does it mean in the context of the organisation you’re seeking to operate in?   
Community doesn’t just happen; it’s not the same as a network.  Nurturing a community requires intentionally finding opportunities for groups to come together.  Whether online, through specific social media platforms, or in person, the value of one-to-one contact cannot be overstated. 
In retrospect, too often, we can see that a potential crisis has been building over an extended period.  The warning signs were there; the rats started fleeing the sinking ship.  The smouldering had been noticed.  The red flags had been raised.  Whatever metaphor you want to use, few crises come out of nowhere.  Avoiding a situation is often about seeing trends and identifying that there will be a crisis if you continue in the direction you expect. 
The Centre for Ageing Better employment commitment is not just a desire; it has articulated six distinctive elements to bring this commitment to life. While the new government (2024) is pursuing a growth agenda, it must be hoped that they will recognise that implementing these commitments will increase GDP by £9bn per year and increase income tax/national insurance contributions of £1.9bn per year (on conservative assumptions based on tax rates Sept-24).
In Part One, we outlined the VUCA framework, its context, and how to respond.  This article will examine what it means to be a Portfolio Executive working with smaller organisations in a volatile world.    There are two elements to this: What does it mean for you?  What does it mean in the context of the organisation you’re seeking to operate in?   
As you enter the second half of your working life, you may naturally transition from seeking success to seeking significance. In that context, finding a community of purpose can be a powerful way to build relationships with others who desire to deliver a similar purpose, creating a sense of belonging and value.   
This might feel counterintuitive—why do you need your peers to recognise you?  Why do you need to be more established within the professional group that you’re working in? There are several good reasons why you need recognition from your peers.
One of the critical things that bedevils crisis response is denial.  You can refuse to confront the unpalatable truth of the circumstances and act as though this is not a crisis.   
At one level, these terms—fractional Director, Fractional Executive, Fractional Leader and Portfolio Executive—could be seen as interchangeable.  Still, with the rising popularity of fractional, I am keen to preserve the term Portfolio Executive as different from a Fractional Executive.   
During the general election campaign of June 2024, the Centre for Ageing Better set out a framework for the 50+ employment commitment.  Simply, they were calling on all parties to drive up the employment rate of people in their 50s, 60s and beyond, including ensuring that the employment rate for people aged 50 to 64 should rise above 75% by 2030.  
For those who haven't heard of VUCA, it is a military doctrine developed after the Second World War when people recognised that conventional warfare wouldn’t be the only way to respond to military threats.  They realised that the world was Volatile (V), Uncertain (U), Complex (C) and Ambiguous (A).
When you step out as Portfolio Executives, you risk becoming isolated.  Often, you are recommended to go out and ‘do networking’.  Networking is a valuable business development activity, but I believe there is a much richer way of thinking about what we need.   
Many of the Portfolio Executives and Fractional Directors I work with have a level of personal humility that means you take it for granted that you’re doing a good job and don’t crave explicit recognition.  However, as you build and develop your portfolio and want to create long-term sustainable relationships, you must get explicit recognition from your clients.  How do you go about this?
I attended a fascinating workshop delivered by an individual who had been working in a crisis service built up from scratch over many, many years.  He and his group of volunteers based themselves at the notorious UK suicide spot, Beachy Head.
I’m encountering two types of individuals keen to develop a Portfolio Executive workstyle that involves engaging Middle Eastern or Asian clients.
The other aspect of business development is growing and strengthening your value to current and potential clients. Here, I think there are four crucial areas that you need to consider. 
There is so much in the media about how young people are not what they used to be.  How young people are seen as flaky.  How young people are seen as without ambition.  How young people are seen as presenting a whole range of mental health issues.  How young people are addicted to social media and destructive behaviour.  Categorising young people with these negative connotations is ageist because it's creating stereotypes.   
As a Portfolio Executive, North America can be a very attractive market. The exchange rate is very favourable (June 2024) and the fee rates that people are commanding for Portfolio Executive work in North America are generally higher than we can easily achieve in the UK.
The answer to this question will vary enormously but I think for many of us, when you've been in full time, permanent employment in very demanding roles for an extended period, you just don't know what you want to do with your spare time - you've never had any!
As people living in Britain, we often underestimate the influence that the Commonwealth has in setting the agenda internationally.
If you have a portfolio executive offer that has some success in the UK and you're now thinking to develop a European presence, then it can be a great way to extend what you're doing.  But recognise some of the barriers to going beyond your existing client base in the UK and consider what tactics you want to use and the trade-offs you are prepared to accept.
One of the great things about your portfolio executive workstyle is, if you set it up correctly, it can be a really powerful platform for having different experiences of holidays and travel. 
There's been lots of talk about Millennials and Boomers and Generation Z but the most encouraging phrase that I've heard that characterises an age group is Perennials.   
As you build your portfolio executive client base you may, from day one, want to be international.  There are a number of people that I've worked with where, because of their existing relationships, when they step into a portfolio executive work style it makes sense for them to start with an international perspective.   
For many of us, when we have been in full time permanent employment, often in demanding roles for an extended period of time, we just don't know what we want to do with our spare time – we have never had any! 
We have seen for centuries how women have been discriminated against because when they become available to have children, employers have seen them as ‘at risk of pregnancy’.  When they take time out to bring up their children, their future careers are constrained. 
As your portfolio matures, there are opportunities to add additional elements to your offer and use that to increase your effective fee rate. So, if your primary offer as a portfolio executive is part-time responsibility for a function in a smaller organisation then that's great, but now consider these other two offers that you can add to the picture.
As a portfolio executive, fee earning is clearly the core and the priority of everything you do, but alongside fee earning, I do believe you need to spend some time in what I would call business development or practice development..
I was intrigued by an article in The Guardian, in November 2023, where they were talking about how work has conquered every day of the week and how do we remain human in a world that worships toil? This is a particular challenge as we get older, when we recognise that our capacity to provide the same level of activity and, our desire to provide the same level of activity, can be significantly diminished.
It's really interesting to see how as your portfolio matures, there are opportunities to add additional elements to your offer and use that to increase your effective fee rate. So, if your primary offer as a portfolio executive is part-time responsibility for a function in a smaller organisation then that's great, but now consider these other offers that you can add to the picture.
I think there's a very big difference between the pleasure from an activity and the sense of achievement. So, what is rewarding after 70 for me comes most closely to understanding what will feel like success? What will feel like achievement?
Just to imagine that you are confronted with these positive and negatives views of people in the workplace.  I invite you to go through this list and answer this question, “which relate to younger people which relate to older people”? 
Let’s imagine you've got the stage where you've got two or three clients. You've got a basic Portfolio Executive workstyle, but you want to scale this.  Of course, it would be nice to have another couple of clients to move to four or five, maybe even six.   It would be attractive to perhaps be a little bit busier with some of your existing clients.  But my advice to people at this stage, when they're trying to scale their Portfolio Executive business is to focus on pitching at a higher fee rate for your next client.
I remember a very, very experienced professional who'd had some big corporate jobs and as he got older and more elderly, I would meet with him regularly.  He told me that now, as he moved into his mid-seventies, all he believe he should do was watch and pray.  To acknowledge this, he had a lapel badge with a heron.  This is a bird that stands very still watching and then goes in and makes a brief intervention to catch a fish.
From the research that The World Health Organization (WHO) Global Report on Ageism drew upon, there is a very useful catalogue of different stereotypes, based upon different institutional settings that are represented across different countries.
Let’s imagine you've got the stage where you've got two or three clients. You've got a basic Portfolio Executive workstyle, but you want to scale this.  Of course, it would be nice to have another couple of clients to move to four or five, maybe even six.   It would be attractive to perhaps be a little bit busier with some of your existing clients.  But my advice to people at this stage, when they're trying to scale their Portfolio Executive business is to focus on pitching at a higher fee rate for your next client.
It is well worth considering the options that you will have around the location if you want to enjoy your work after 70. It may be that what suits you best is to work from home, to have a minimal amount of travel and then find the clients that will respond to that.
We can get caught up in moving forward with our Portfolio Executive workstyle and lose sight of what we're really trying to achieve.  We can lose sight of why we are motivated to do this in the first place. That's what I mean by back to basics.
If you have been following the different things that we have been talking about over the previous weeks and months, you will understand that I'm passionate about people having a working life that makes the most of everything they were created to be and enables that working life to support the wider lifestyle that they want now and in the future. 
I recently came across a report, developed by the World Health Organization (WHO) : The Global Report on Ageism in 2021. One of the things that is interesting in this report is how they see the definition of ageism.
I remember a very, very experienced professional who'd had some big corporate jobs and as he got older and more elderly, I would meet with him regularly.  He told me that now, as he moved into his mid-seventies, all he believe he should do was watch and pray.  To acknowledge this, he had a lapel badge with a heron.  This is a bird that stands very still watching and then goes in and makes a brief intervention to catch a fish.
In the first article we looked at the cycle of the financial year and the cycle of the school year to explore how much this impacted the way your clients and their customers respond to sales and marketing activities. In this article we will look at two longer running seasons: the economic cycle and the season of your life.
Lots of people like the idea of some kind of side hustle, but what does that really mean?  What are the choices you face?  
As I work with Portfolio Executives, there are two things that become increasingly important. One is to help them to have a distinctive point of view about the world in which they inhabit and the second thing is for them to develop a stronger sense of personal purpose about what they're trying to do through their work. One of the very powerful ways to start to articulate this and bring it into focus, is to develop a document that I call a manifesto.
Within the AQai model of adaptability, Environment is a critical dimension reflecting the impact of company, team and the experience of individuals at work.
As city dwellers, too often we lose track of the seasons.  For many of us we step out of one climate-controlled environment into another, home to car/bus/underground to office to gym or home to shopping centre, restaurant or cinema.  There are no seasonal foods any more with everything available anywhere anytime.  We are insulated from the rich experience of spring, summer, autumn, winter.
It is incredibly valuable as a senior professional to get experience as a board member.  There are three reasons that this really can make a difference to your career.
When the Work and Pensions Secretary Mel Stride, in August 2023, suggested that older workers consider work in the ‘gig economy’, such as being a Deliveroo rider, it was immediately controversial.
Within the AQai adaptability framework there is a substantial domain called Character.  You may be familiar with conventional psychometric tests: these rest upon the assumption that your psychological preferences are intrinsic and fixed for all time. 
I was struck by the pejorative attitude with which so many commentators in the entrepreneurial world refer to a lifestyle business. Somehow the suggestion is you’re not a real entrepreneur if you’re running a lifestyle business. Somehow you haven’t got what it takes. You haven’t got the ambition. You will not be successful if you have a lifestyle business.
There are many situations in our lives where we start to realise that full-time employment is just not working for us.  It may be that we are coming into a season where we want to look after our families, we want to have children, we want to spend time with our children. 
What is the ‘Capability Attitude’ and why is it about ‘Build not Fix’?  For senior professionals, whether as employees, interims or consultants, they are indoctrinated with the mantra: ‘don’t just bring me problems; bring me solutions’. 
With the recent excitement around ChatGPT and Google's response with Bard, Artificial intelligence is on the agenda as never before.  With the Goldman Sachs report highlighting the threats to employment for certain classes of workers, it has become something that is central to people's perception of how our working lives are going to change.
When I am working with you to help you think about your future, there are two crucial dimensions that I encourage you to examine.  One is ‘need to work’ and the other is ‘need for new’.   Let's start with the ‘need to work’ dimension.
The AQai model has three strands or domains. Things you can learn to get better at; things that reflect your response to the challenges of adaptability; things that relate to the environment within which you operate
The way that you engage your first client is going to set the template for success in the future. 
As you get more senior in your career, increasingly what people are going to value is less of what you do.   Now what matters is what you have learned, what you known, the different range of experiences you have got and the skills you've developed.  Skills, knowledge and experience are the future for you as you become more senior.    There are number of ways in which you can maximize your learning and development.   
In an earlier article I talked about how the media has so much impact on the way we see ourselves.  It is interesting how a current campaign of the Centre for Ageing Better is calling out many of the things that the media do by default.   
Within the AQAI framework one dimension is Character.  Character is a way that you can understand how people are motivated best in the context of change.  In this article we are going to look at what the Character of Thinking Style means and how it can affect your organisation.  
When I work with Portfolio Executives, at the beginning of our relationship the most crucial thing is to get really clear about the niche that you can use to present yourself to the world.
When you join a new employer, they haven't hired you just for what you can do today, they have also hired you with a view of the potential you have to contribute to the business in the future.  To create the very best in environment in order to thrive, you need to start to plan your promotion from Day One.
Wales is the first country in the UK to appoint an older people's commissioner for Wales.  We've had Children Commissioners for a long time and the Welsh commissioner has been in post for a number of years now.  She has stated four key objectives as her commissioner priorities. 
Within the AQai framework there is a dimension called Ability.  Ability assesses the skills that you can develop to be more effective in your adaptability and one of those key skills is Unlearn.  Unlearn may feel a very strange term.  Let's explain what Unlearn really means
You need to establish your credibility and visibility and start initial conversations with a small number of potential clients.  You need to be able to take control of the buying process and find the clients you want to work with. 
When I have been working with young people who perhaps are not as familiar as they could be with what it means to be an employee, I say to them, you've got two jobs here.  One is to get the task done that I ask you to get done, that I need to get done.  And the second thing is to be a great employee.
As I write this, in March 2023, we have just had the most recent iteration of the Oscars and there has been some backslapping, I would say, about the fact that an older woman has won an Oscar.  It is very interesting to see the way that awareness of promoting older women has grown within the acting community.  Coincidentally, I listened this morning to Desert Island Discs, the Michael Caine celebration, where he was talking about his life and his continuing role as an actor into his late eighties, early nineties.
The AQai framework assesses how you experience key aspects of your Work Environment from an adaptability point of view.  For an organisation to be adaptable, individuals within that organisation need to experience a high Work Environment score.
I have now worked with more than 50 people to help in the transition to a Portfolio Executive workstyle.  Over the last five years, we've developed and refined a process, which I'm confident can work for anybody who's committed to making the journey
When you get a new position, either because you're joining your employer for the first time, or you've got a significant change of role, the first 90 days will set the scene for how you're perceived within the organization.  Your first 90 days will often afford you opportunities to do things that will become more difficult as time passes.
The most recent census in England and Wales was conducted in 2021, relatively recently. Census Day was during lockdown and the pandemic. Many people were on furlough or working from home. But there are still some very interesting things that emerged, which I think make a big difference when we start to think about the opportunities for us to make the most of our working lives as we get older.
Within the AQai adaptability framework, a key dimension is Character.  Character is your preference for a particular way of responding to the challenge of change.  One of the things that AQai feels it’s important to measure is your Motivation Style.  As with all the character traits, there's no right answer or wrong answer.  Motivation Style is measured across a spectrum where at one end you have those who prefer to ‘Play to Win’, and at the other end, a preference to ‘Play to Protect’
As you start to review what you want out of your working going forward, consider what is most important to you.
You hear plenty of conversations about lifestyle. You may even hear conversations about work/life balance.  But how seriously have you thought about the workstyle you really want?
Building an intergenerational workplace can bring many benefits, including increased diversity of thought, access to different skill sets and experience and a richer understanding of the needs and perspectives of different age groups
Within the AQai framework, one of the dimensions of adaptability is Ability.  This represents the sub-dimension of adaptability skills that you can learn, develop and strengthen through explicit intervention. One of these things is resilience.
In Part 1 we looked at your working schedule and activities. In this second part, we are looking at aspects of your new environment.
When you come into a new job and as you start to build your presence at your employer, the temptation is to focus your network on the people that are immediately around you
When you are used to working in a corporate environment then you derive huge comfort from the fact that others are holding you accountable for what you do. There are a whole set of external interventions that keep you on track.  People working for you demand your attention.
In autumn 2022, the Centre for Aging Better launched its challenge to sign up employers to the Age-Friendly Employer pledge.  It is fascinating to see what that pledge consists of.  The Centre for Ageing Better believe that as well as being a good thing and the right thing, there is a compelling business case for employers.  The job market is changing.
The Adaptability Quotient (AQai) framework is seeking to help you to understand what influences your capacity to adapt and one of the key things is the environment in which you're operating.
One of the things that I have constantly been surprised about is how, even if I go through all the logical reasons why you need to plan for your 2nd Half Career, people like you are very slow to act.  It may be clear why you're not going to be able to sustain your corporate career for the rest of your working life and why a Portfolio Executive workstyle makes absolute logical sense for you.
It's very easy for us to just continue doing what we're always doing.  To assume that the next step is the same as the step before. 
I try to keep an eye out for recent cases where ageism has impacted the future of an organisation.  The truth is that more and more employment-related issues that come to dispute are featuring ageism as one of the reasons that employers are having to pay out at industrial tribunals
The AQai assessment framework is the first time that I've seen people measure hope or hopefulness as a character trait, particularly in the context of how well you respond to the challenges of change.
One of the groups that struggle most to make the transition to a Portfolio Executive workstyle are those who have had an extended period working as an interim.
The work of people like Martin Seligman, one of the founders of positive psychology, recognizes the power of a positive approach to the way that you see the world.  In the Adaptability Quotient, one of the abilities that you can develop and grow is the ability to have a mindset that is adaptable, a positive mindset.
It's very interesting to look at how different societies are responding to the changing age of their populations.  Some societies, with a rapidly growing young population, are responding to the challenge of providing futures for younger people by introducing lower retirement ages.
It is interesting when I get approached by somebody who has got a lot of experience as an Independent Consultant and they're wanting to transition to a Portfolio Executive workstyle.
Most of the people I work with have not had experience of being in a sales facing role, but as a Portfolio Executive they need to enable other people to buy.
As far as the environmental profile is concerned in the AQai assessment, environment is all about the situation that you find yourself in and your ability to influence, adapt or renegotiate that environment.  The emotional health score is characterised as how often do you feel sadness or stress. 
We are strongly influenced by images in the way that we think about groups of people.  What comes to mind for you when I say pop star? 
I am constantly surprised how people's 2nd Half Career milestone creeps up on them without them being aware.  Then, as the forces come into play that limit their future career progression, they are surprised that they've run out of options and they're looking at a future of work that is entirely unsatisfactory.
My father was an academic.  He did a PhD and then became a lecturer and ultimately spent most of his life in a Laboratory of Molecular Biology amongst a clutch of Nobel Laureates.  As I was growing up in Cambridge, the academic life was everywhere.