Maria Pardo
- Specialism: Commercial growth, fractional commercial and marketing leadership, inside-sales transformation, international go-to-market strategy and practical AI adoption.
- Track Record: More than 20 years leading commercial growth across technology, SaaS, cloud, logistics and service-led organisations. Built and led marketing and SDR teams across EMEA, APAC and the US; generated more than $250m in pipeline and revenue impact; built Oracle’s EMEA demand-generation engine; created Magnit Global’s first EMEA SDR organisation; delivered major growth programmes for AWS, Apple and Google; and improved lead conversion by 35% for a logistics business serving both B2B and B2C customers.
- Offer: Fractional commercial and marketing leadership for organisations that need to accelerate revenue, improve sales and marketing alignment, strengthen customer acquisition, build effective SDR and demand-generation functions, expand internationally or adopt AI more effectively. I bring a bilingual English-Spanish perspective and extensive experience working across international markets and multicultural teams.
- Maria says: “Growth slows when sales, marketing, systems and people are disconnected. I help organisations bring them together and turn strategy into measurable revenue.”
- Try me: Maria Pardo | LinkedIn
After more than twenty years working across marketing, sales, business development and commercial growth, I established Dualia Consulting to help organisations accelerate growth, build the capabilities required to sustain it and expand successfully into new markets.
My career has shown me that growth is rarely just a marketing problem. It usually breaks down because strategy, sales, marketing, technology and people are not working together.
Across Oracle, TD SYNNEX and Magnit Global, I built demand-generation, go-to-market and SDR capabilities that delivered significant pipeline and revenue growth across international markets. More recently, as Fractional CMO for Mudanzas Alameda, I have applied the same commercial discipline in a hands-on B2B and B2C environment, improving lead conversion through stronger CRM processes and customer-acquisition execution.
Through Dualia Consulting, I work with leadership teams across organisations of different sizes and stages of growth to identify what is holding growth back and build the strategy, capabilities and commercial structure needed to move forward. This may include go-to-market strategy, sales and marketing alignment, SDR and demand-generation capability, CRM and process improvement, international expansion, customer acquisition and practical AI adoption.
Communication is central to my approach. I currently serve as Vice President of Public Relations at Toastmasters West London Speakers, having previously served as President. That experience has reinforced a simple lesson: even the best strategy fails when people do not understand it, communicate it clearly or know how to act on it.
I also help sales, marketing and leadership teams adopt AI in a practical way, from training and tool assessment to workflow improvement and clear commercial use cases.
Joining Portfolio Executives allows me to bring this experience into a broader executive community and work with organisations whose growth challenges require more than one functional solution.