Jane Bayler
- Specialism: Brand Marketing, Online Marketing, Brand Strategy, Marketing Strategy, Podcasting, Content Marketing, Social Media Marketing, Social Media Training, Content Strategy
- Track Record: 20 + years in global media & entertainment – brand development for Coca-Cola, British Airways, Discovery Networks, ITV (amongst others) MD of Futurebrand after brand identity business was acquired by US comms Group Interpublic
- Offer: 2 levels – I run a programme for independent sector experts called Ideal Client Success, and I offer consulting and done for you (agency) services for SME’s
- Jane says: “I will help you multiply your income, impact & reach.”
- Try me: https://www.janebayler.com
Having spent most of my career in the agency word, I thrive on variety. The insights gained from working on multiple businesses simultaneously is valuable to every client I serve. Marketing is a fast paced industry where the only constant in change. Experiencing multiple challenges at the coal face means I can help businesses identify and respond to this in the most empowered and efficient way.
After scaling and selling my brand identity business to the Interpublic group, I was exhausted. As a single parent of 3 young girls, my high level career had become unsustainable, especially as it involved a lot of international travel. I embarked on the path of entrepreneurship instead, drawing on all the skills and experience I had acquired over the previous years to serve clients who wanted help to scale sustainably, and never looked back!
I think of my first “solo” success as the brand identity business I grew from £1-6M in 2 years, quadrupling profits along the way. My greatest lessons in business and life have all been around the people we choose to surround ourselves with. I feel so passionately about this topic that I even wrote a best selling book, The Smart Connector, about this, which you can see here. Aside from this I have amassed a wealth of valuable knowledge and experience about brand marketing, messaging and niche positioning, which I added to my signature system: The Messaging Waterfall Method.
Having run agencies and managed accounts for many years, I always thrived in client development and management. However, and due to my creative training and background, I also possess unique insights into the creative process. This helps me empathise with both the commercial as well as creative drivers of brand marketing campaigns, and skilfully navigate the demands of both.
I love nothing more than developing deep and meaningful connections with smart and ambitious clients who are not afraid to back themselves and go for growth. Large or small, these are the people and businesses who resonate with me and who love to engage my talents and experience to help them achieve the goals they are striving for.