The Portfolio Executives

The Portfolio Executives

Mark Richards

Mark Richards
  • Specialism: Chief Revenue Officer, Pricing Leader, Commercial Excellence, Commercial Advisor, Growth Strategy.
  • Track Record: Equifax, TDX Group, Capital One, Data on Demand, Shortlist Marketing.
  • Offer: I help ambitious, growth-stage B2B businesses turn potential into performance — by creating commercial strategies that actually deliver results.  Whether you’re:                                                                                                       ✅ Trying to sharpen your value proposition to stand out in a crowded market                                                                                                                                          ✅ Unsure if you’re pricing your products right (and leaving money on the table)                                                                                                                                             ✅ Struggling to align sales, marketing, and product behind one clear commercial goal                                                                                                                      ✅ Preparing for investment and need to show scalable, sustainable growth… that’s where I come in.
  • Mark says: “I will support your business to achieve sustainable growth.”
  • Try me: https://www.acumeq.com/
See My Colleagues

I want to support founders and business leaders to achieve the outcome that their business idea or product deserves. By building a targeted growth strategy and imparting a commercial skill set, I aim to build sustainable, profitable businesses together.

I got started by launching my consulting business in January 2025 after more than 15 years in commercial leadership roles.

My first success came when I worked with a data company to review their strategy and supported their move into a new market area. Together, we built a GTM plan, created collateral, and developed a pricing rate card. We are now exploring a partnership with one of the UK’s largest Credit Reference Agencies.

Along the way, I’ve learned that start-up businesses are incredibly dynamic, with urgent requirements to keep the business moving forward on a daily basis. Creating the time to get to a prioritised commercial strategy is difficult and needs to be balanced with achieving immediate results and sales.

It’s working for me now because I focus on listening to the founder and leadership team’s needs, while also ensuring the right level of challenge to make sure we are moving in a positive direction. The leader has to be fully bought in—otherwise, changes won’t stick.

Looking forward, I want to develop longer-term advisory-type relationships that take advantage of my wider business management skill set. I need to develop deeper, trusting relationships with my (potential) clients to enable all parties to open up and gain mutual benefit.

See More