Jonny Spencer
- Specialism: Sales/Revenue Operations.
- Track Record: Three Mobile, Optionis, Murgitroyd, Cheetham Jackson, Workwell Global, Source Pay, Big Fish Group, Lignum Group, PG:AI.
- Offer: I help start-ups and SME’s professionalise and scale their go to market motions.
- Jonny says: “I will establish both strategic and tactical opportunities to increase the profitability of your sales efforts through the optimisation of people, processes and systems.”
- Try me: www.measurd.co.uk
After nearly two decades in sales and sales leadership, I saw first-hand how businesses struggled to build efficient, scalable, and predictable revenue functions. I was motivated by the idea of helping multiple companies at once, using my experience to unlock growth without being tied to a single organisation. The flexibility and variety of portfolio work also appealed to me, as it felt like the best way to have the greatest impact.
I got started by taking on advisory projects with SMEs who lacked dedicated sales operations capability. My first step was translating big company practices into practical, affordable solutions for growing firms. Over time, this evolved into creating productised services and fractional models that allowed businesses to access senior-level expertise without the overhead of a full-time hire.
One of my earliest successes was helping an IP legal services firm embed a new sales process, CRM adoption strategy, and reporting suite. Within months, they saw shorter sales cycles and improved visibility across their pipeline. That success gave me the confidence that my approach – combining strategy, process, and technology – could work across different industries.
Along the way, I’ve learned that while every business thinks their challenges are unique, the foundations of building scalable revenue are universal: clear processes, good data, and a motivated team. I have also realised that working fractionally requires as much focus on stakeholder alignment and adoption as it does on the technical solution.
It’s working for me now because I have built a model that balances variety with repeatability. I know how to scope quickly, deliver value fast, and embed ways of working that stick. Clients value both my ability to zoom out to strategy and zoom in to execution. Personally, the portfolio model gives me the autonomy and flexibility to balance professional impact with family life.
Looking ahead, I hope to continue shaping the role of sales operations and revenue leadership in businesses that might otherwise overlook it. My ambition is to grow long-term partnerships with clients where I can see measurable, sustained impact. I also want to connect with other portfolio executives, to share ideas and create opportunities that go beyond what any of us could achieve alone.