Justin Taylor
- Specialism:
• Technology Growth Strategy and Commercial Advisory
• Go-to-Market Strategy and Market Positioning
• Sales Strategy, Enablement and Revenue Growth
• Value Proposition Development
• Enterprise Sales Effectiveness
• AI, Cloud and Digital Growth Opportunities
• Customer Strategy and Strategic Account Development
• Building High-Performing Commercial Teams/Sales Teams - Track Record:
Over 25 years’ experience helping technology businesses and organisations grow revenue, improve commercial performance and win strategic opportunities.
Experience includes:
• Capita PLC (FTSE 100), where I led enterprise pre-sales, solution strategy and complex commercial engagements across technology and managed services.
• Sage Timesheet, where I managed European enterprise sales and drove customer growth.
• Technology partners and service providers, supporting market positioning, propositions and sales execution.
• Large-scale transformation programmes, advising organisations investing in digital platforms (ERP, AI and Cloud) to create new business value.
• Strategic technology advisory during mergers and acquisitions, helping organisations align platforms, reduce duplication, improve efficiency and deliver cost savings. - Offer: Technology Growth Advisor / Fractional Chief Commercial Officer.
I help technology businesses grow by improving how they position, sell and scale.
Working with founders, executive teams and portfolio companies, I bring together commercial leadership, technology expertise and customer insight to accelerate revenue growth.
I help organisations to:
• Define their go-to-market strategy and target markets
• Sharpen their value proposition and customer messaging
• Improve sales strategy, execution and opportunity management
• Build stronger sales capabilities and commercial processes
• Identify new growth opportunities through AI, Cloud, ERP and digital platforms
• Support strategic customer engagements and complex sales opportunities
• Align technology capabilities with customer needs and business outcomes
With over 25 years’ experience across technology sales, enterprise solutions and advisory roles, I help businesses turn technical capability into commercial success. - Justin says: “Companies often have great capabilities, but growth comes from clearly communicating the value they create. I help organisations sharpen their proposition, improve how they sell and unlock new opportunities.”
- Try me: www.rise-strategy.co.uk
Throughout my career, I have seen that many technology businesses do not fail because of their capability. They struggle because they do not clearly define their market, communicate their value or build the right commercial approach to grow. After more than 25 years working across technology sales, enterprise solutions and advisory roles, I wanted to use my experience to help leadership teams solve these challenges and accelerate growth.
My career started in enterprise technology sales, where I developed a strong understanding of customers, markets and what drives buying decisions. I then moved into senior pre-sales and solution leadership roles, helping organisations connect business challenges with technology solutions, shape compelling propositions and win strategic opportunities.
One of my early successes came at Sage Timesheet, where I managed European enterprise sales and developed a strong understanding of how to create customer value and drive commercial outcomes. This foundation shaped my approach: understand the customer problem first, then build the right solution and commercial strategy around it.
Along the way, I have learned that successful growth comes from combining three things: understanding the customer, creating a compelling proposition and executing with commercial discipline. The best technology companies are not always the ones with the most advanced solutions. They are the ones that can clearly explain the value they create.
It’s working for me now because organisations are facing rapid change through AI, cloud, data and digital technologies. They need leaders who can bridge the gap between technology capability and business value. My experience across sales, technology strategy, solution design and executive engagement allows me to help businesses make better decisions, improve their commercial approach and unlock growth.
Looking ahead, I want to continue working with ambitious technology businesses, helping them scale, compete and create lasting value. My goal is to help organisations turn great technology into successful businesses.